About

We had a dumb idea. Then we had a shirt.

Dumb Idea co started as a group chat bit that got out of hand. Someone said something unbelievably stupid, someone else said "put it on a shirt," and nobody backed down. Here we are.

We make graphic tees for people who think memes are a personality trait and irony is a love language. No inspirational quotes. No "live laugh love." Just the dumbest idea in the room, screen-printed and worn proudly.

Every design starts as a bad idea in a group chat at 1am. Most of them stay bad ideas. A few become shirts. You're welcome, or we're sorry — honestly still deciding.

New dumb ideas drop regularly. Follow along, or don't — free country.